Bootstrappin’ The Hell Out Of Hell (When You Don’t Have A Near Nothin’ Budget!!@#$)!!!@#$!

Let’s lay it alllllllllllll out on the table: the last year and a half have been quite the struggle for me. But really, with those struggles, for the most part, I am proud of the person that I am becoming and how far along I have come.

My 34th birthday is coming around the corner and last year, I set a goal of creating a revenue generating Amazon affiliate site that I would rank for a handful of keyphrases, with the end goal being to sell it.

So, how is that goal coming along? Where I am with all of this?

Let’s Get Person-al, Person-al

Get it? Like Olivia Newton-John’s “Let’s Get Physical, Physical”… well, lemme get person-al, person-al… okay, now I’m snorting:

lets get

But in all seriousness, personally, 2015 has been one of the most challenging years of my life and 2016 is proving to be equally the same. I could delve into the really personal stuff but I am not afforded that frank luxury at this point in my life, so I’ll keep those things to myself.

Just KNOW, that I understand what struggling means on every level. So when you throw at me: “how do I rank without a budget?”, really, what it comes down to, if you dig deeper, is “how do I give myself this leverage, create this edge, give myself the best shot I can towards success?”

Before you roll your eyes, you need to let that sink in.

And believe me, I understand!

Last year was so tough that there were days I could not get myself to be productive. The outside world wouldn’t know this, of course; when I left the house, I’d make sure to paste a smile and give the best I had. When I returned home, all the anger and sadness would take several forms, and mostly, the form of not wanting to get up and begin the day. And it wasn’t about the “not wanting”; I just… couldn’t. As much as I loathe having to describe it this way, perhaps I was depressed and it still rears its ugly little head here and there. But I think people who know me at a personal level also realize that… maybe it’s normal with all the things going on around me.

But eventually, you have to come to this essential point in your life where you realize that you, as an entity, are responsible for yourself. How cliche to say: You are indeed responsible for your own success and for your own failures. Perhaps not when you were a child, not when you were a teenager (this can all be debated), but at some point, you must come into your own.

At some point, you learn to cry, feel sad, down, eat a few Ben & Jerry’s, then hit the gym hard, go hiking for hours… but you learn to get the hell up and keep moving.

… and if you’re the kind of tenacious fucker who can get up, look at yourself in the mirror despite being knee deep in debt, going through a divorce, hell with your family, then you are the kind of person that will never give up. And that’s the best kind of human there can be!

Because, now, guess what? You can apply all of these hard lessons to your online business 🙂

Here’s what I accomplished in the last 4.5 months:

  • Decent income from the services I provide
  • Partnership with another SEO for PBNs
  • Connections with other well established SEOs who I can turn to for advice

Hell yes, Broskiz!

kitty high five

That doesn’t seem like a lot but it happened after a whole year of struggling. Sure, I wanted to build a serious PBN for my own Amazon affiliate niche site and while a few hundred dollars doesn’t seem like much, right now, for me with the bills and all, it IS quite a lot.

So, what happened? Another SEO who I had connected with on FB offered me a PBN partnership/affiliation of sorts. That generated a bit of income. Not a whole lot, but this allowed me to start offering services and playing with copywriting and ads.

Next, I started playing with not just web 2.0s, but expired ones that could be available for registration with some PA (page authority) behind them, meaning with some juice behind them. Sure, one could consider these low end PBN type of things but the more I played with them, the more results I received.

After I started seeing results, I started offering Tumblr packages with PA behind them. I sold Tumblr links and now am selling Over-Blog and Weebly links as well. I just got done offering some Blogspot links too!

I made mistakes along the way. I offered some packages for too cheap and became overloaded. I also hit some sweet points where I didn’t sell a lot of packages but made as much as the previous month where I did become overloaded, in fact. But through it all, guess what? All of my clients have been happy with the services and understood that since I do the work myself, manually, there can often be a delay.

They have been pretty cool with that.

Through it all though, I have sweated bullets as other sources of income dried up. However, my services have taken off through lots of trial and error and while I’m not comfortable revealing numbers, they help me pay my bills.

But Moon, What About Your Amazon Niche Site Rankings?

Remember the partnership/affiliation for PBN links? I struck a deal to place my own links on those. I also placed my links on web 2.0s with decent page authority such as Blogspot, Tumblr, Weebly, and Over-Blog.

The results? A handful of keyphrases are now teasing me on the very bottom of page 1 dancing over to page 2 and back and forth!

God, I’m so hungry for the top positions now!




If you want more in-depth case studies, go read this 😀 Do Expired Web 2.0s Really Work?

Because I have learned to NOT give up & had to be resourceful, I started experimenting with expired web 2.0s. I figured out how to pay my bills using my SEO related skills without compromising my values. I’ve also used those skills for my own site and now, I feel like I have a damn good chance.

Pretty cool, y’all. I can feel myself edging there, but so much resistance sometimes!

Now, I know I don’t have the budget to build out 5-10 PBN sites within 1-2 months. So, what’s the next best thing? Rent or buy additional permanent links.

Sure, there are risks to this, so I have to look at all the services out there in detail. BUT then again, there is a possibility as well, that you could play by the rules and STILL have the search engines screw you over.

This month is essential for me as my birthday is coming up and so, if I cannot directly hit my goal, here is what I need to accomplish:

  • Hit my goal of monthly income from providing SEO services
  • Work on my business, not die from working IN IT (& retain quality!)
  • Purchase effective PBN links
  • Unleash another blast of high PA Tumblrs, Weeblys, Over-Blogs, and Blogspot links

When you are managing client work and your own, and doing most of it with white/grey hat methods, it can take up some time. In the background, I have started playing with Facebook Ads. I am learning about brand exposure, the audience I can appeal to at a low cost per click, and just having fun growing my email list. Today, I started my second Facebook ad campaign with the tiniest of budgets ever, but guess what? I don’t have a choice and have to make do with this tiniest of budgets and see what kind of results I can garner. Keep tweaking and adjusting.

So, the question becomes for both you and me: what will YOU do better or smarter or quicker than the guy next to you? Will you train yourself for endurance? Can you keep getting back up, punch after punch? Are you going to be the guy who stays down and doesn’t get up?

Take a good look at your challengers in life and your competition in SEO. As much as more tools and budget can HELP, they are not a necessity to your success; in fact, they can be quite the distraction. Do you think a set of Nikes will make a runner? Or do you think a true athlete who eats right, learns his/her body, sticks to a running regimen on the daily, will make a great, successful runner?

Do you need $500 in SEO tools to rank? Nah. It’s difficult but you don’t NEED it.

Create your own fucking opportunity because, guess what? We’re all in the same boat and no ONE gives a FUCK about you, really. Get your shit together.

Not before you watch this video though, heh:

Umm, a "share" equals a one knot untied on Sspeedy :P
  • Tim Marston

    Nice post Moon and well done for the tenacity. It took me 5 years to make a decent living online. In that time there were some really tough challenges, both emotional and practical. Although I pretended I wanted to quit quite often, it was never really an option. IME persistnace really is the key to success in business x

  • Moon Hussain

    Hi Tim!
    Righto! Thanks for sharing, I appreciate your journey towards making a good living online. It definitely takes a bit of time to get things rolling. But just like any regular business, these are online businesses with their own risks, and you gotta develop the ability to roll with the punches, as you know. Let’s keep moving. I look forward to the final push for my handful of keyphrases and hope you are stregnthening up for nothing less as well!