Case Study: How I Ranked A Local Dentist Within 6 Weeks

Today, my Loves, we are going to delve into a particular case study and I know that most of you will benefit from this. In fact, as soon as you are done reading this, you’re probably going to sit there and think, “Was that really all there was to it?”


And No. I say no because like me, you didn’t believe in yourself so you didn’t attempt it. There are several ways of doing search engine optimization and honestly, as long as you get results for your clients, as long as it ends in what you’ve promised them (new clients… my favourite, or just rankings), that’s all that matters.

And no, I will not reveal who this client of mine is or which city their practice is in, exactly, because that will blow up quick in my face. I know how cut throat SEOs can be and, well, this is MA HOUSE, SON!

Background Check… AKA Portfolio

So, this dentist client happened to be near the city of San Diego but not close enough (20 minute radius). From the meetings we had and his budget, he opted to target his immediate city for which he was ranking on the 4th page for a main keyphrases. To make matters worse, there were a couple of Yelp reviews that were just ugly.

I don’t know about you but what most business owners are looking for is leads…

leads with lionel

What he did have going for him, was a nice website. It was a WordPress website but it was done well.

So, what did Lil Moon decide to do? (Edit: I’m sick and feeling super vulnerable right now, so shut your COLLECTIVE MOUTHS!)

I signed him on for a 6 month contract for 1st page rankings for 3 keyphrases, around $1500 per month. I decided to go with a three pronged approach…

My Ranking Strategy

As risky as things have been with Google and the other search engines, even with PBNs, I decided not to just target his main website but also a video of his and an additional web property that I would create.

Fair amount of work but I didn’t put all eggs in one basket. (Not if you plan out a strategy though!)

Actually, random thought: it only seemed like lots of work because I did this as a one woman team. For those who know their way around WordPress though, it’s not that hard to generate original content and set up a website. It’s not… but then, I can also write well.

The keyphrases we had agreed on went something like this:

  • [city] dentist
  • dentist reviews [city]
  • best dentist [city]

I made sure that each keyphrase had decent number of searches (and as a backup, included the keyphrases in reverse as well. For example, dentist [city], and so on).

After I had studied the backlinking strategy of the top 3 competitor sites, it became clear that they were using some sloppy ass private blog networks.

And, boy, were they sloppier than a loose meat sandwich :/

I mean: total garbage. And by network, I mean the biggest one was like… 7 or 8 websites, with each PAGE of EVERY website in that network linking to the dentist (in the footer).

Why it hadn’t been slapped yet… I’m not sure?

BUT! This does show you that it’s still relatively easy to rank in some cities. No, this wasn’t for San Diego itself but the cities close to San Diego aren’t exactly that… small. They’re just way less targeted.

Heck… makes my job easier.

So, my backlinking strategy? Sure, not against a PBN at all, but how about some local SEO basics? Do you know what those include? Here’s what I did:

#1. Citations:

Dudettez and Dudez! Citations are INCREDIBLY important. It’s not something to be taken lightly. Why? Because!!! Citations contain data like name of business, phone number, and an address. How is that relevant? The phone number and address let Google know that this is a business primarily located within a particular city! Geography plays an important role here. The very first month, I submitted 15. You can easily outsource these but I wanted to do these right and myself until I nailed the process. I made sure to submit consistent information, the exact same way.

#2. Including Geographical Information on Youtube Videos:

Look, Youtube is owned by Google now… just like the rest of us. I went to his Youtube channel and all his videos and included information about his practice, where it was located, and phone number. Yay!

#3. Quality Press Releases:

These weren’t exactly cheap and although I’m a good writer, I didn’t know how quality press releases are written. You know, their structure, etc. I outsourced this part and used a quality service.

How Did This All Work Out?

It’s important for you to realize that SEO, these days, easy or not, is like weight loss. You never know when your progress will pay off exactly (you only know that it WILL!)… just like exercising. I have seen results within 6 weeks, as well as no results and then a huge spike month 4.


In this particular case, I saw results within 6 weeks. Here’s exactly what happened.

I live in a sister city, a bit further away. SO, around that 6 week mark, one particular day, I started checking his rankings manually for those keyphrases…..

…& guess what?

My heart leapt so hard, I almost emailed my client right away. But no!


Alas, no, hold on Moon.

2/3 keyphrases were showing me top 2 spots, right? Okay, yes, I’ve confirmed. Let me get in touch with this SOB and deliver this grand ol’ news.

However, when my client checked his rankings from where he was, his own area, the rankings showed up on second page, not top 3 as I was seeing.

I could NOT believe my eyes when I arrived at his office.

It remained this way until Month 4. In the meantime, I kept doing what I was doing. I knew I had made a positive change in the rankings but it was a waiting game for him to see the results.

I believe I built about 3 small sites for him, for the purpose of a PBN. I used only 2.

Month 4: Nailed it.


Yep. Did I not tell you it was THAT fucking easy?

I did.

The part that is NOT easy is when you don’t have EXACT answers. I know what to do, duh, but I don’t work for Google so I can take best guesses but never have a definitive, concrete answer.

That’s also the exciting part and weeds out the strong from the weak.


How To Rank Locally In More Competitive Cities

What else could you do if you live in a more competitive cities? Invest in your own PBN.

Seriously. What if you were to invest in a 10 site PBN, thriving sites, with healthy stats, that look legit and ARE legit. And if you don’t have a ballin’ budget, that’s okay too.

Just follow some basic guidelines like separate hosting and decent expired domains. Write your own content. You don’t have to go balls to the wall and build all 10 right away. Start with one or two or three.

Even as slow as that sounds, within 6 months, where could you be?

Shoot, I have an in-depth guide coming up on how to create your own ballin’ PBN even with a shoestring budget and get your business thriving. Also, a guide coming up on building PBNs where I interview Karan on how he built his. Sweet stuff, I promise. Not as hard as you think either. Trust me, you want to know how Karan is doing it because I featured him here: How A Young Marketer Went From $20k Debt To Earning Over $15k/Month.

Anyways, I hope this post shows you how easy it can be to achieve results for a local business, including dentists! Until next time, Kids ๐Ÿ˜‰

PS: If you want more transparent content like this, please like, share, tweet. Thaaaanx!

Live Case Study Update #2: From $0-$50 Within The Month?! Oh Lawdz, Did It Sorta Happen??

I’m going to cut right through my own bullshit: This website launched on June 29th, so for this “challenge”, July 29th would be the exact deadline.

But holy shitcakes: what a summer!

I don’t think I will ever forget the summer of 2015 as it has been the rockiest yet the most fun summer I’ve ever had.ย  I can only hope that I will experience more adventurous summers coming up in my life (and less crappy moments?!)

In case you don’t know what the hell I’m talking about, here are my previous two articles regarding this challenge.ย  For the sake of transparency and honesty, and showing you that building affiliate sites or your online business can be done (with or without challenges)–that is the purpose of this website!

So, first, let’s catch up if we need to:

Live Case Study: Taking A Website From $0-$50 In 30 Days

Live Case Study Update #1: From $0-$50 Within The Month?!

How Does The Traffic Look?!

Gosh, you’re so rude, Moon, getting right to the point! But, fine, let’s look at the traffic quickly. Traffic in June for my Amazon affiliate niche site:

june traffic

Now, users in July to my site:

july traffic

I chose to show my “User” stats… but let’s dig a bit deeper?

Now, I wanted to see the keyphrases which are bringing the girls & boys to the yard. After all, is it really the milkshake?

It turns out, that the keyphrases are super long tail keyphrases, which hey, that’s cool! I didn’t anticipate anything other than my main and secondary keyphrases bringing the site some traffic, but lookie, I’m getting some.

Now, what I’m not cool with, is what I realized when I checked out the referrers:

top referrers

So, what in hell is floating share crap? As far as I can tell, it’s referred to as “Ghost Spam” as per this article. Apparently, it can skewer your Google Analytics report by leaving fake data, all without ever accessing your pages.

Ew. The article I’ve linked to will show you the steps to take to remove the data added by this abomination, so if you see the same referrers as I do to your niche sites, let’s take care of these bad boys now.

Our #s should look a bit more depressing now but it was useless crap any way.

Now that THAT is out of the way, let’s take a look at something else I had not realized. If I go all the way back to February (sheesh, while I was conceptualizing this site as well?!), let’s take a look at something interesting here:

amazon niche site revenue

I mean, no, I did NOT generate $50 in ONE month from this website. In fact, July saw earnings of under $20:

amazon niche site rev for july 2015

What does this mean?

Well, it’s exciting because while I didn’t nail my goal I had set out, whether it’s a fluke or not, the site is generating some sort of revenue! Even starting in March when I hadn’t realized… so, this must mean it’s ranking for long tail keyphrases!


While I’m not making anything “substantial”, if I’m making money already from long tail keyphrases, that’s pretty exciting and shows me the potential of the site to earn some commissions.

What’s Next?

After typing this update, I realized that focusing on my primary and secondary keyphrases exclusively is a mistake. I’m about to make a list of all the long tail keyphrases that Google Analytics will bring up under top referrers and add my own related long tails as well.

Then, off I go to fucking Fiverr. Hey, when you’re boostrappin’ your shit, what else are you going to do? Tools cost time, money, and expertise. I think a lot of Fiverr gigs can be spam crap but I also think if you find folks who can tailor their gigs to your needs and you add them an additional five, hey, it’s a win-win!

Actually, as I’m doing this, I just tested out the Request Feature on Fiverr. How fucking cool!

Basically, I’m going to continue the same type of link building using social bookmarks and web 2.0s as I have detailed here…. The Poor Manโ€™s PBN: Super Charging Your Web 2.0s For Extreme Rankingsโ€ฆ Errโ€™ Time!.

Another service I’ll be trying out is sending social signals to my site. Nothing extreme, probably a mix of Facebook and Twitter signals to my inner pages on the site.

Because, y’know, social signals are the shit apparently.

[Editor’s Note: I have decided

Test, test, test! I will be testing these services within the next two days, tops, and let’s see what happens. I’m hoping to start investing something reasonable every month, even if it’s $20-$30 worth of link building a month (and seriously, that’s cheaper than most tools and will save me time… allowing me to invest it in other projects).

Time to get into Google Analytics and get my long tail keyphrases going.

Since I’m feeling a bit down, instead of leaving this on a humorous note, let’s try something inspiring:


If a pretty picture and that quote didn’t do it, Shia’s gotchoo:

Namaste, Kids, and feel free to leave me a comment or a question ๐Ÿ™‚

PS: You only live once. Won’t you make the best of it?


Live Case Study Update #1: From $0-$50 Within The Month?!

Look, so the last two months have been extremely chaotic in my world… & I suppose, this is real life. You may have things going on your life that are holding you back from focusing like you should be. In my world, family is closing in in extreme ways and I’ve had ups and downs.

Weekend dance fun with this? Hell yes!

Oh, the fun… live a little ๐Ÿ˜‰

Oh, again, yes, here is the very first post regarding this live case study, so if you haven’t read it, READ IT and then come back ๐Ÿ™‚

Live Case Study: Taking A Website From $0 To $50 In 30 Days?!!

What Got In The Way Of My SEO Lovin’

  • Unannounced pest control that had us clearing every cabinet
  • Family bullshit that I won’t get into
  • Emotional issues arising from above
  • My job
  • And the biggest one! Producing content for this site ๐Ÿ™‚

Whew, that last one though? Is days and weeks and months of work even though it may not look like it. I want this blog to have an impact and I wanted to launch it with useful articles including interviews.

How else does one nail interviews with other amazing bloggers and marketers? Not to toot my horn but here we have Ramsay of Blog Tyrant, Karan killing it, and well, just one more marketer making an average of $5-$15k PER MONTH.

Yeah, I know, it’s all so disgusting ๐Ÿ˜›

I’m not ready to reveal to the world yet the stuff that I know is holding me back, so please stay patient.

What I’ve Noticed…

When I was creating content for the site a month ago and editing everything, I realized that my rankings for the site were quite unstable.ย  However, now they’ve stabilized and either have maintained their rankings or have gained a slight upper hand….

… but slight.

… And slight doesn’t put an Amazon affiliate check in my hands, so boo-hissies!

So, in the first post, I mentioned the things I was supposed to do.ย  And as I type this, I feel ashamed that I’ve held myself back and not made progress…. but let’s go through this because I’ve realized a few things:

  • It’s been extremely hard to juggle the launch
  • Organizing things behind the scenes and partnering with someone to start marketing agency
  • Preparing interview questions and contacting fellow IMers takes time (a lot)
  • Outsource backlinking (Fiverr most likely) while I prep more content
  • Next week, my schedule is JAM PACKED with classes, so I’ll easily be out 6 hours, excluding driving?

It will take me outsourcing and God’s will for me to make progress on this site, plus my little affiliate/niche site.

But gosh darnit, I know it’s more than worth doing because… it’s what I WANT to be doing.

Lastly, I’ve been reading a LOT about Facebook ads and am wondering if it’s worth testing for a site like mine… but the content promoted would have to be very strategic and this might require a decent budget to get started.

However, is there harm if I were to test with $50 and see what the results are?ย  See what kind of traffic the site receives…

At this point, I’m going through the same struggles that many of you are faced with…. but this is what I need to figure out and push through.

At this point, I need to figure out traffic, whether the SEO part is too slow for now and pay for it or keep plugging away, but the site needs to show me some… “potential.”

Anyways, now that I’ve kick started my own anxiety, please wait for the third update before y’all skewer the hell out of me.

Go on, leave me any motivational or shame inducing comments here ๐Ÿ˜›