Interview: Deconstructing The Brain Of The Blog Tyrant AKA Ramsay Taplin, How He Sold A Site For Five Figures, & Other Scandalous Confessions…

So, let’s just say, years ago, when I learned about the SEO, IM, MMO industry (search engine optimization, internet marketing, make money online — all closely tied industries), I’ve seen a lot happen over the last few years. There are certain people that have left a lasting impression and one of those people, undoubtedly, is Ramsay Taplin, who set of sparks of mystery and curiousity all over the web under the alias, The Blog Tyrant.  [PS. You won’t find anything scandalous here regarding the Blog Tyrant but you will find the method behind his madness and how he got to where he is.  Hey, I got you here, right? 😉  ]

Ramsay Blog Tyrant

[Above image pulled from BlogTyrant.com].

For a while there (and still!), I was, along with hundreds of other readers, mesmerized by his articles, each one crafted masterfully, keeping my attention for the entirety of the read (and believe me, keeping me glued to something for more than 1.5 minutes? Call it a miracle!)

Anyways, it is my absolute pleasure to present this interview, with The Blog Tyrant, aka Ramsay, the blogger who is truly amazing at what he does. Not sure? Be sure to check out the links provided in the article. Thanks for making time for this interview, Ramsay!

Let us begin!

1.  Ramsey, so I must begin this interview question with an extremely important question: can you PLEASE teach me how to say, “I’m a sexy lady, mate!” in an Australian accent?  This could take minutes or hours…

Nobody in Australia says that. 😉

[Editor’s Note: Aw, no fun there Ramsay 😉 ]

2. Let’s get to the serious stuff now, Blog Tyrant 😛   So, how, when, where did you come up with the idea of Blog Tyrant?  Did you have any intuition that it would work out oh-so-grandly for you?

Initially I registered BlogTyrant.com because I wanted to create an online marketplace for everything to do with blogging – buying articles, hiring writers, selling blogs, etc.  I wrote a few articles to start populating the site with content and one of them hit the front page of Delicious and I got over 11,000 visitors in the blog’s first month.  I decided to just run with it because it seemed like people were enjoying what I was writing.  So it hasn’t gone to plan at all!

3. Tell us: what does a typical Blog Tyrant article brainstorming session looks like?  How many hours does it take from idea, to headline, to execution?

In a way, every article is the product of years of mucking around online.  Even back in high school I was creating websites and by college I had sold one for five figures.  I always try to write about things that I’ve tried myself – keep it really practical.  Each article is different but they usually take me between two days and a week to write – especially if they end up being a big 5,000+ word monster!

I always try to make sure every post fits into an overall blogging strategy, so in that way I brainstorm topics that will help people solve problems within the niche that I’m targeting. First I research the keywords to make sure they have traffic, then I’ll write a title out 15 or 20 times to include those keywords and make it catchy. Finally, I sit down and write out a big post making sure to keep it as useful as possible and including as many resources as I can.

4. Did the plan you set out for BT go as you charted?  Was it slower/faster than you anticipated? Can you share any exhilarating moments from this journey?
It’s been a wild ride! I really didn’t expect it to ever become this successful, and that’s been a bit scary at times.

The most exhilarating moment was the day I revealed my identity after two years of anonymous blogging. It was the first ever guest post on ViperChill and received hundreds of comments and emails from long time readers. I remember being so nervous before we hit publish!

Honestly though, the best thing about the journey is the people. I’ve made a lot of friends and I feel really humbled when someone emails me to say how much their blog has helped them. I recently received a comment from a reader who had terminal cancer and told me that Blog Tyrant had inspired him to write more as something to leave behind for his kids. That, to me, is the most incredible reward.

5. What do you identify yourself as best: marketer? SEO guy? Social media expert?  Please explain why… and how you’ve used that angle to grow BT or your other blogs.

As bloggers, we wear so many hats. I have to be a content writer, SEO expert, server technician, graphic designer, accountant, etc. all in one day!

I spend most of my time writing content, so I think I would have to consider myself a writer first. But that writing comes from tinkering around with online marketing ideas so maybe the marketing comes first? And then when it comes down to it, most of my money from from good SEO practices.

Hard question!

I think one thing to remember is that all bloggers should be good business owners – and that means finding people to help you share the load. Hiring other writers, coders, server admins, etc. is vital if you want to really make it.

6. Let’s talk about your first “successful” blog.  What niche was it in?  Did you have any specific criteria before you entered that niche?  How long before this blog generated you any income?  Did you have any moments where you thought you may as well give up? Please feel free to share the income generated from it.

My first successful blog was in the fitness niche.  It started as a place for me to just document my own ideas about training as I was heavily into bodybuilding and martial arts at the time.

It started making a decent income (for a college student) after a few months by relying mostly on Adsense. Unfortunately I didn’t know anything about growing a mailing list or any long term strategies.

There were times where I wanted to give up on it, but I think the thing that kept me going was that I loved the topic so much. If you hate what you blog about, it can make it so hard. I ended up selling that blog for five figures and dropping out of college to focus more closely on my online business.

7. Most marketers don’t talk about their failed attempts.  Your turn, haha.  How many failed projects did you have until you hit your first successful blog?

Oh I talk about my failures all the time! I regularly share them on my blog and my podcast is called Blog Tyrant XPeriments because I wanted to share those mistakes and ideas. Failures are so important – it’s how you learn, come up with new ideas and refine existing ideas. I’ve had dozens of failed blogs and websites – it’s no big deal. You just learn and try again.

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8. Please don’t think you’re being… immodest: why do you think you have seen great success as a blogger versus thousands of others who attempted the very same thing at the same time you did?  Money?  Resources?  Brains, ideas, angles, execution?

It’s a mix of a lot of factors, I think. I’ve spent a lot of time doing it and have learned what to emphasize and what to ignore. Honestly speaking, my stuff isn’t anywhere near the best stuff out there. Not by a long shot. But I focus on promotion and community building and, as a result, I’ve had some luck getting known.

The most common thing I notice about successful entrepreneurs is that they are always curious. They want to know how to get that bounce rate down or conversion rate up. They research and tweak and get excited at projects and new ideas. That curiosity is really important to find.

9. What would you say is that “top one thing” that a blog/blogger MUST have to increase their chances of succeeding/being heard/breaking out?

I really think the most important thing for any brand, blog or business is to be distinctive. I first learned this idea from a book called How Brands Grow and it has really changed how I think about my business. You need to stand out from the crowd and be memorable, and that doesn’t necessarily mean you have to be original.

I think the best step is to think about how you can help people solve a very specific problem that they have. Figure out a way to do that genuinely and then make sure the content through which you solve those problems is presented in a different way to everyone else in that niche.

10.  What does your daily work schedule look like? Can we have a picture of your home office?

My schedule changes a lot depending on what projects I have going. Usually I start work at about 10am at a nearby cafe just brainstorming ideas and writing content. I then stop at around 4pm and go to training and relax before jumping back on and finishing off around midnight. I’m in Australia so sometimes I need to be awake when America is awake because that is when most of the world’s traffic is active. Most of the time I prefer to work somewhere without a lot of clutter and with this little guy.

Ramsay, The Blog Tyrant, With Partner In Crime!

 

11. Do you have any kind words for people starting off in blogging?

I think it is really important to remember that blogging is supposed to be fun. As long as you are enjoying it and trying to help people I think it can be a really rewarding past time and has so many benefits.

If you are thinking about blogging to make money or to help grow and existing business then please make sure you get started the right way with your own domain name, web host and a platform like WordPress. That gives you amazing flexibility, power and complete control over your asset. And then just make sure you are providing a lot of value in a very distinctive way.

Interview: How Does A Marketer Average $10-$15k Per Month From Blogging? Ridiculous? You Decide!

This… this is pure genius:

While in my world that is genius and brings me great joy, I kid you not, I know you are here to read about this seemingly ridiculous interview that I’m posting. So, what’s the deal with this guy? How does a marketer average around $10k per month?

Just disgusting…
Jk Jk!

Today, I’m featuring an interview with a 19 year old internet marketer, Krrish Parmar, who at the height of his earnings was maxing at $40,00…0 per month (I’m sorry, I had to count the zer000s properly). Really, I can’t even say “the height of his IM career” because he’s only 19 years old. After reading this interview, I hope it will inspire you to take more action, a bit more risk, like Krrish has.

Krrish Parmar

1. Krrish, please tell us a bit about yourself: your education, how old you were when you got into IM, how did you learn about it, and so on?

Well, I am just a 19 year old Indian guy and a proud hardcore introvert. Right now, I am pursuing B. Tech in Computer Science & Engineering, but let me tell you, I don’t even know how to code in C. I just want to emphasize that education hasn’t played any role in the little success which I have got till now.

I got my desktop at 12 and I started out with a Blogspot blog on hacking tricks and tips when I was 14. I got into serious blogging at 16 and created my first self-hosted Tech Blog which generated me an overall revenue of $15k in one year.

Since it all started out as a hobby, I still can’t connect how I learned about blogging, SEO, etc. But, yes, in my initial days, I used to read a lot of blogs on SEO, Blogging, etc.

Frankly I am neither an “internet marketer” nor “blogger”. Actually, I don’t know what specific title I can give to my part time work, but to generalize: I make Adsense Websites, rank them with the help of search engine optimization techniques, and make some serious cash.

2. So, if you are comfortable, can you please reveal the niche that is making you buttloads of money right now?

For now, I can’t reveal exact niche I am working in but what I personally think is that niche hardly matters when it comes to making shitloads of money; what matters right now is size of the blog network you own. Believe me, you can rule any niche with the power of a properly set up PBN.

If you take my example, then I have a really large blog network for my niche compared to my competitor’s and that’s what is keeping me ahead of them.

3. Just to be clear, how much have you made with this particular blog in this particular niche?

‘Till now I have created around 15+ successful blogs and for me, if a blog generates overall revenue of more than $20k, then its successful.

I am providing screenshot of my Escrow Transactions. As I blurred some information it is looking somewhat ugly, so please don’t mind.

krrish escrow earnings

4. Let’s dig deeper, that’s where the fun stuff is. When did you set up your very first blog and what kind of success did you see from it?

Setting up first blog was not at all easy, I just had $25 on me which I earned by writing $1 per article for some of my online friends.

[Editor’s Note: So, I’m guilty of this too. There is a part of us that looks down on our marketing counterparts who live in countries where cost of living is cheaper… but so is pay and life is much harder. Can you imagine scraping for $25, writing articles for a $1? A f’in DOLLAR?!! R-E-S-P-E-C-T!]

Even in 2012, debits and credit cards were considered luxuries, so it was difficult for a 15 year old kid to ask for the same from family members to do online transactions. Thankfully, Bigrock India was providing offline bank deposit as payment option and I got my first domain and somehow managed to get $1 hosting as well. So, beginning of 2013, I got my first self-hosted WordPress blog ready and slowly started posting articles about technology, apps, games, etc.

Slowly, my blog started getting 100 visitors… then 200, and so on; when it was receiving around 500 visitors a day, I applied for my first Google Adsense account and luckily got it on first try only. Then, within 6 months, I was making around $1k a month receiving around 5k visitors a day.

5. Were you the main writer for that site? How much money did you make from that blog? Did you use SEO to rank your posts? If yes, how specifically, did you use SEO?

Initially, only I used to publish posts on that blog but once I started making $1k a month, I got my first writer and he is still with me.

When Google Panda & Penguin drama started, my blog got penalized and I sold it for around $7.5k. Overall, it generated me around $20k.

Of course, I used to do SEO to rank posts. In 2013, spamming was easy and it’s no surprise that I also ranked it doing same. I used to build backlinks by commenting on ComLuv enabled blogs, that’s it!

[Editor’s Note: Strategies are great for long term sustainability but if you see a strategy working, exploit the living crap out of it and let it RAIN MOOLAH, GANGSTA STYLE!!!]

krrish earnings adsense 1

krrish earnings adsense 2krrish earnings adsense 3

6. So, you ended up selling the blog. Why? Did you make money from selling it? And how did you come across the blog that made you buttloads of money?

After selling my first blog, I purchased one ugly looking website for $800 and made around $12k from it. Then again, I got another website for $900 from that same person and it made me $100k from Adsense.

I earned more from Adsense but, still, selling websites was an easy way to make money for me.

So, even today after making considerable amount from Adsense, I offload my websites for nice amount of cash.

Oh, just a minute! An interruption here! If you’re loving this interview, I have a few with industry’s top folks coming up! Sign up for some killer Ninja Shit:

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7. Did you have any instincts or a “feeling” that made you think you could increase traffic and revenue for this new blog?

When I purchased those websites, they were a complete mess, so, yes, I knew that if I made a few changes then the sites would be in a good position to earn money… but, still, I never expected x100 Return on investment which one of the sites gave me.

8. What changes did you make to the blog? Any on-site or off-site SEO? How about new content?

I edited almost all the articles after purchasing the blog, removed excessive keywords from posts, and added more content and images to raise the overall quality. I added a lot of new content for covering the entire niche specific topics.

For off-page, as I said, only spamming and nothing else… like link building with comments, social bookmarks, etc.

9. So Krrish, what are your current plans? Do you think creating blogs is a viable to make $$ these days? For someone starting in IM, where do you think they should start?

My plans are really simple: I will pursue what I am good at for the time being, i.e SEO, and, yes creating blogs is still one of the best way to enjoy passive income and it will remain so in the future also. For me, it takes really less effort to create sites making $1k a month each which I keep as my minimum target. Keep on adding sites in your portfolio and enjoy passive income.

Note: Please don’t mistake “less effort” with “less time”. These days websites are taking little extra time like minimum 4 months to rank for low competition keywords and as much as 8 month to rank on medium to high competition.

If you have some serious cash like $5k or so, then surely start with paid marketing, but if you are starting with $10, then nothing can beat SEO.

Always stay away from MLM and such kind of things and get a good mentor who can guide you. These days, information overload is a big issue; online guides and information are good upto a certain extent but to make it big, you have to experiment like hell whether its SEO or paid marketing. Also, don’t expect your guru to spoon feed you; it will not work for sure.

10. I love asking this question: can we take a look at your workstation?

Ha ha, for now I just have MacBook Pro so nothing to show as of now but soon I will have workstation with few desks and laptops on it.

11. Do you think your success can be replicated? Why or why not?

Personally, I don’t know because “success” is a subjective term but, if you are talking about monetary gain, then yes, anyone can pursue a career in the SEO field to make big money.

The beauty of SEO is that it doesn’t require years of experience because this field keeps on changing. So, if you are completely new here, then don’t worry; you just need to analyse current trends and learn accordingly.

But then don’t forget that at the end of the day it’s all about money, if it doesn’t matter for you then probably you will not love SEO. I will not blabber that you need to make websites in a niche that you love or you are passionate about and all that shit. First make one profitable website, then two and so on, in any niche which can make you money.

12. What made you different than other marketers or SEOs that you’ve had such monetary success while countless, hundreds others haven’t?

Those who are doing well in Internet Marketing right now are very stubborn guys as they have seen the best and the worst of the industry.

My field is SEO and here we dance according to Google, those who have ability to digest Google’s every-changing algorithm are doing well. So this is what makes me and other successful SEOs different than the one who quit.

13. Let’s hear some motivational, parting words for my readers… ☺ We could all use a bit of that!

For years, I have heard that to be successful or to make it big, you need tragic past or you must possess extraordinary abilities, you need to be genius or you need to be lucky and so on, but let me tell you guys: it’s not at all true. I used to think the same but then I realised it’s all myth which is propagated by those who failed to do hard work and overcome failure.

These days, we are good at so many things but still we are not brave enough to dedicate our life to one particular thing and then we expect extraordinary results and success. I have been working my ass off for the last 4 years making blogs and I don’t have any talent but I am developing skills every day.

Final words: “Determination, Dedication and Hard Work” is a very deadly combination. Apply these three things at one place and success is bound to follow you.

Thank you Moon for providing me this wonderful opportunity to open up in front of your readers, I enjoyed our interview session.

Interview: How A Young Marketer Went From $20k Debt To Earning Over $15k/Month

Oh man! I am super excited to introduce you ladies & gents to my good and trusted friend, Karan Labra, whom I have known for years. I believe we both connected on Facebook after knowing each other in the IM/MMO circle… years ago.

But why am I this excited? Because this guy is young, smart, doesn’t let anything get in the way and his story IS truly incredible. It’s trrrrrue: (I do stretch my words like a sweet drawl sometimes, shush you!)

Why is it that Karan pushed through despite a debt over $20,000?

Karan Labra: SEO Guy

Let’s be frank: with the economy tanking in 2008, a lot of us went through hard times. Most people wallow in their misery but here we have a young internet marketer, shooting from $0 to $15,000 per month!

So, how did Karan do it? What’s his secret ingredient?

secret ingredient

Okay, soooo, I got to pick his brain. Lucky me 😉 & now lucky you! Let’s learn a thing or twenty from this smart guy!

1. Hey Karan, so before we delve into specifics, tell me about your successes related to earning an income online?

Sure. Growing up, I was always fascinated by computers. Mostly because of games, that enabled us to do what appeared to be unachievable in real life, GTA FTW! [Edit: Moon here… GTA for the win, absolutely! On Karan with this one!]

Anyway, I might have never gotten into internet marketing if there wasn’t a clear financial crisis that my family was going through. I got to know about a senior who was doing pretty well with a small web hosting and SEO company and he’s been my unofficial mentor with everything-business since. [Edit: Note 1-Find a mentor or accountability partner!]

Long story short, I went from making my $0.04 daily income from paid-to-click sites to $1000/days in around 3 years where I did everything from recruiting referrals for PTC sites to writing $2 articles, ranking and selling a website for $3000 in under 10 days and ranking for keywords like “How to make money online” and “How to lose weight”, etc.

2. What’s the most you have earned through online income within a month and tell us about that site/project in detail. We love real world examples here…

The best month I had was just before I decided to take off. I made around $17,000, majority of which ($12.5k) came from my primary project which was a web hosting affiliate site; the rest from various projects that I had built in the past.

Karan's Affiliate Income

Well, this was back in 2013 so there wasn’t much to it. Using PBNs at bulk was still a good strategy so all I did was build out a test website on weebly.com, bought some 20-30 sitewide links from local bloggers on a temporary basis and I was ranked at #2-3 within a few weeks. Once I had cashflow from there, I went on to build a dedicated site, build up a dedicated PBN of 40-50 blogs and link to the new site using that.

I believe there wasn’t any algorithmic penalty because it got me ranked and this is the reason why I struggled with results after resuming my SEO strategy. Google had caught up to that and I was too disconnected from the field to notice that.

[Editor’s Note: See how slick Karan was here? He went with a temporary, cheaper solution to test something. Once he made money, he invested into his own PBN and dominated as a hosting affiliate. Uh-mazing!]

3. You took a break for a little while. Be honest–why?

My daily routine looked something like this: wake up, watch the commissions I’ve raked in the past 24 hours, order a few gigs on Fiverr, have fun, go to sleep.

As you can see, for a 20 year old guy who’s just made a bunch of money after literally going through a financial crisis…It was a pretty good life. Everything was easy. It looked easy.

But passive income really doesn’t work that way. I got overconfident and started working half-heartedly on every new project that came across my mind. It was a disaster. I lost a lot of money, nothing worked because I had no experience in delivering the services and products I was trying to build and everything fell apart.

I basically called it a “break” to comfort myself but the truth is that I just got lazy. I’ve spent the past few months burning the last of my funds, testing theories, building websites and failing. But I’ve finally figured it out.

This time I’ll use my powers for good 😉

4. What would you say is the biggest change in SEO today versus back a couple of years ago (pertaining to your projects)?

The biggest SEO change that I see the obvious one that Google has become a lot smarter. It can identify that a new site simply does not get a bunch of authority links without attracting a few hundred links from not-so-authority sites. That’s just how organic reach works. This was one of the key mistakes I was making when I got back into the game after my “break”.

Apart from that, I love how Google understands content and the overall intent of the page. This is probably why we see more authority sites ranking in the SERPs as opposed to smaller niche sites. While one could argue that tightly focused two-three page sites can be ranked, and they sure can since I have a few. They are ranking for keywords that the authority sites aren’t even trying to compete for.

As a consumer, I love what changes they’ve made. As an SEO, I still find them impressive because they really amp up the quality standards with every update they roll out and a lot of SEOs throw in the towel. That just opens up more markets for me.

[Editor’s Note: Positive outlook with every Google update. Observe & change strategies].

5. Let’s discuss your main project right now: what is the niche? How are you monetizing it? How old is the website? Have you generated any revenue from it? If so, how long have you been generating any $$?

Well, I’m currently involved in a few small projects. Nothing too major since I’m still in the process of improving my strategy.

However, the first one is an Amazon niche site that is focused towards health and fitness. I’d been focusing on mine when I was OFF SEO and I’ve really grown passionate towards it. So, it was a natural niche for me. I love writing for it.

The site is still in the infant stages. I’ve ranked top 3 for a couple of secondary keywords while the primary ones are still on second page, growing steadily.

The revenue is not much to boast about but it did around $600 in March and around $700 in April. The plan is to grow it to $5000-$6000 per month and then sell it so that I’ve some funds to grow my other businesses.

Karan's Amazon Affiliate Earnings

Apart from that, I’m working on something more tangible i.e. a new wedding photography business. There’s a lot of local search volume and it can bring in a very steady stream of clients and revenue to further grow it with other marketing channels and build my team.

So, that’s pretty much all I’m focusing on for the time being. However, I am working with a lot of individuals for the smaller projects to later build them into a team for my major scale projects.

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6. Is this your first Amazon niche site? How did you do keyword research? Is it extremely product focused or do you also have informative and entertaining articles sprinkled in (what’s the ratio)?

This is not my first Amazon niche site. However, this is the one that I’m actively working on. The first one I built was around 2 years ago as a fun side project to see how their program works.

I didn’t focus too much on keyword research for this. Just went with 3 primary sets of products with varying competition so that I can test my hypothesis and see what kind of link volume is required for each to rank each set of keywords, what kind of time frame each takes, and how does the authority that the site gains from links built for one page affect the others.

The improvements in rankings have been completely different from what I had expected. Interesting stuff.

For now, I’m working on building an authority type website around sports and fitness products. The site started out with my primary affiliate pages but as it started gaining organic rankings, I’m moving towards building a more information based website/blog to differentiate it from Made-for-Amazon websites.

[Editor’s Note: Stand out from other affiliate sites and don’t leave it at just reviews. Include other useful content which will help with organic long tail keyphrases and bring in visitors naturally].

I’m also testing out infographics as a content outreach strategy, however, due to lack of focus I really haven’t had much success with it in terms of link building. But this is something I’ll definitely work with in my future projects.

7. What’s been the main backlinking strategy for this site? Please share any automated tools etc?

The primary backlink strategy has been a mix of PBN links and manually created Web 2.0s, minor blog commenting along with a bit of Reddit mentions and Wikipedia citations.

I’m running my tests with guest posts and other combination of link building tactics. In my observation, the only thing that matters is the consistency of incoming links. Of course, you need quality links but the there needs to be an organic balance between high authority and fresh links.

The only automation tool I use is FCS networker for building Tier 2 web 2.0s for the purpose of indexation.

8. How much time & money have you spent on setting up the site, VAs, tools, keyword research, etc?

When it comes to building affiliate sites, I handle the keyword research and site content myself. However, all my web 2.0s and PBN content is handled by a single VA. The costs haven’t gone upwards of $1500 for now.

However, I just moved my site to WpEngine and I’m in the process of acquiring some powerful websites in the sports niche so I’m looking to spend another $500-1000 in May.

9. What about backlinking? When did you start creating these? What was your main strategy?

Earlier, all I had to do was set up 70-80 PBN sites and use them to build links for my main site. If required, I would buy a few Fiverr gigs and send another 100-200 guest posts and the site/videos would rank.

The strategy still works today but the frequency of links you build matters a lot. Building too many links too fast will result in a definite algorithmic penalty and your site will be stuck somewhere in the hundreds for months.

From a personal experience, last year in October, I decided to build a small affiliate site in a very low competition niche. The top ranking site barely had 2 pbn links and a few spammy links so building a dedicated network of 20 PBN sites sounded like a sure shot way to get ranked. That’s exactly what I did. The site sat at #300 for 4 months.

I finally decided to remove all the links and 2 days later, it showed up on #15.

I had a very similar observation in another niche. The only difference for this site was that it was in a very competitive niche (an easy $1000/day when ranked at #1).

So, now my link building strategy is a little more laid back. I still use PBNs but I’m working on building out a more sustainable link building strategy that is focused towards attracting natural links from other authority sites in my industry.

I start building links from the first day itself but the composition is a lot different now than what it used to be 18 months earlier.

10. Did you experience a plateau in rankings shift? Did you consider giving up working on the site?

Yes, I have given up on a lot of projects and this is a key factor why most of my projects failed when I got back into SEO.

The time it used to take to rank has dramatically increased and I didn’t factor that in when testing my link building strategy. This led to a lot of premature failures and sites burnt.

When you hit a plateau, do not give up on the website. The fact is, Google is just an algorithm that takes in a certain values (be it 200+) and gives you an output.

One of the key factors that it does consider is links and as I stated in my observations above, it can make or break your plateaus. Grab a cup of coffee, consult a few SEO friends and see where you went wrong. If the growth graph has been steady then maybe you just need to build more links and wait it out.

11. Interesting observations, Karan. Let’s say you have a website a month or two old. Can you roughly show us what your backlinking strategy would look like the first 30 days? Perhaps upto 60-90 days?

Sure. For the first 30 days, I’d start with building up a consistent stream of fresh links like 1-2 web 2.0s per day linking to different pages on my site. Along with that, I’d build 4-5 pbn links, again linking to different pages, find citation opportunities on Wikipedia, create a few profiles on sites like Forbes and find relevant posts on Reddit and build some links there.

After the first 30-45 days, I’d go with building a few more pages on my main site that target long tail keywords with decent volume (1,600-2400 searches per month) related to my primary keywords and increase the daily web 2.0 to 3-4 along with 1-2 new authority (PBN, Guest posts, infographics syndication, paid posts) links per week for every money page on my site.

12. PBNs seem to be a big one for you. Is it a concern that your PBN may be targeted by Google?

Sure it is. There’s no doubt that they’ll be as aggressive as they can towards killing this loophole.
But the point is to not fight the inevitable but work around it. The approach that’s currently being taken towards building PBNs is essentially flawed and leaves huge footprints.

13. How about you give us inside details on how you set up your own PBNs?

I work on building or restoring sites in my niche that are dedicated to linking to just one site. I think the right way to build a network is to leave no footprints.

Go with Different registrars, different whois info, different hosting providers, use fresh content and avoid repeating links to the same sites from your network.

I generally go with a network dedicated to one single website.

It can get expensive that way but when you look your site ranking for the next 8-10 months without a hitch, you’re going make that money back and selling it would mean a 12-18x income.

When it comes to SEO, it’s all about ROI for me. Do not shy away from building a strong, protected PBN and pay attention to the details.

14. OK, so Karan, let’s be honest again 😉 Given what the SEO space looks like these days, how much money do you think one needs to put into their website to give it a good chance to succeed?

Honestly, my advice would be to save $1000, find a bunch of low competition keywords, set up a website targeting all of them and build links to these pages differently. Do everything yourself and see what works and what doesn’t.

Before you start investing, you need data on what works and why. Lack of data cost me $30,000 in the past one year in failed websites and lavish business expenses.

Once you have the strong data on what’s working. You can get the funds by flipping the site, build a more efficient process by hiring VA’s, delegate repetitive work and spend your time on work that requires a higher level of skill or is critical to the success of your site.

Rinse and repeat unless you can find, train and maintain your personal army of assistants to take care of the whole process for you.

15. Moon here, chatting with you all again. When I asked Karan to describe or show his workspace, he showed me a simple image… so there you have it. Most of you have the equipment he owns, overseas (for me), in India. One thing you gotta bring of your own? Your blood, sweat, & tears… those can’t be purchased anywhere else!

Karan’s workstation? Apparently random workstations:

Karan's workstation

Notes From This Interview

  • Success takes time! It took Karan three years to get to a very nice income
  • Work with a mentor or accountability partner
  • If you don’t have money to invest, focus on cheaper (but effective) solutions. Once $$ starts rolling in, focus on the long term solutions (which involve more of an investment)
  • Every time Google updates its algorithm, make your observations, & adjust
  • Don’t create “review” sites; also blend in smart content for organic, longtail rankings!
  • For the love of God, work hard!

Thank you so much for your time, Karan, and for sharing details. If you have any questions for Labra or me, please leave a comment here. Oh, sharing this interview will make you as awesome as this lady:

lady riding dolphin