Don’t know what Tumblr is? Well, Bro, hello to mid-to-late 2015 search engine optimization! “So, Moon, if it’s so 2015, why are you telling me about it now?”
Because. Moon was ignorant and let me tell you, Bro: I’ve been selling Tumblr packages for months now after testing them with my own keyphrases, long-tail and all, on my own projects… with pretty good results!
This is no joke. Of course, in the world of SEO, nothing is cut and dry. You can’t just rely on one strategy for long term success. You always have to experiment. I have been playing with PBNs as well with positive results (still waiting for the big shove upwards) and now mixing in a few Weeblys, Tumblrs, and soon, social signals from Facebook and Twitter (but more on that later).
Let’s start with:
What’s Tumblr, Bro?
Okay, so if you’re social media savvy, it won’t take long until you understand how Tumblr works. Go ahead, open up an account and mess around. Now, let me go ahead and be specific here: this post is not about how to build up one or two Tumblr accounts for brand presence; rather, it’s about using the power of multiple Tumblr accounts to imitate the “viral content effect” and to give your site a shove up in search engine rankings.
In essence, Tumblr is a fun little “social” platform that allows you to share your own posts, other people’s link and videos, like their content, and to re-post or “reblog” them in an extremely easy way. It’s literally a matter of click, click, reblog, share, click… to your heart’s content.
So, how can we, as SEOs, use Tumblr to our advantage?
How Can I Use Tumblr For SEO Purposes?
Let’s break things down a bit. Multiple sources have now quoted that social signals more than ever, play a significant role in increasing rankings.
Think about it: when a piece of content goes viral, that URL/content/link gets shared on all sorts of sites such as news related sites, Facebook likes and shares, Twitter shares, and lastly, Tumblr shares.
Right? This makes sense.
First thing I do is check Facebook. Any major news or anything in the new feed that I connect with, I tend “like” or “share”. When I check Tumblr, same thing with viral content. It’ll have tons or hundreds or thousands of notes!
So, as an SEO, what does this mean? This means we have to imitate the “viral strategy”. What can we do? Create backlinks on PBNs, get tons of Tumblr shares going, throw some FB shares in there for a healthy dose, and a straight up mix of web 2.0s alongside social bookmarking.
Whoa. Hold on there now. Remember, that’s the huge, complete picture and, today, it’s all about them Tumblrs, Bros!
In a recent FB forum, (by the way, join these SEO forums, they are extremely informative!), a member showed his own ranking improvement just by using 40 Tumblrs and removing any doubts link juice from the redirect changes that Tumblr has recently made. In other words: badass!
Okay, that’s the affect of 40 Tumblr shares from 40 different accounts. Let me reiterate that:
THAT’S ONLY 40 TUMBLR LINKS!!!
Can you imagine what a hundred or two hundred Tumblr shares could do for your content?
How Many Tumblr Links Do I Really Need?
If you have to ask that question, you’re not a true SEO maestro yet. The answer is, no one fucking knows! You gotta experiment, Bro!
I started off with 20 accounts, dripping them over a week or so. Then I added another 20 and another 20. Tomorrow and Friday, I will stop drip feeding and target an inner page with 50ish Tumblr links, targeting long-tail variations of a product.
If you have a long tail, experiment with a good 30-50 Tumblr links. If you are afraid, drip feed them over a few days or a week. Whatever.
It will all depend on the competitiveness of your keyphrase. You may or may not experience miracles. Remember, this is the world of SEO and sometimes, a small number is enough, sometimes you need tons more, and sometimes, well, ya gotta mix ‘n match that shizzles. Remember that overall picture, Bro.
Results can be experienced anywhere from a couple of weeks to six weeks later (so far).
Here is what a client had to say:
In the above case, he happened to purchase PBN links as well as a few sets of Tumblrs from me. It is really cool seeing shifts in the right direction and knowing my properties are helping him move up the search engine… ahem, Google 😉
This makes me feel good, knowing that my PBN links and Tumblrs are paying off for clients.
Here are a couple of other keyphrases I have been tracking:
This keyphrase has been sitting on page 2 for a while. Keeps dropping to page 3. This is the closest it has gotten to page 1. I am getting ready to shove more Tumblr, Weebly, and possibly Pinterest links at it.
I try to be careful. For every 20 links, I’ll create about 8 targeting my main keyphrase, 5 brand ones, 5 inner and main URL links, 2 long tail keyphrases.
Don’t over complicate things. You can play it a bit safer or be a bit riskier. Ah, as SEOs, we are always at risk, right? Here is the progress of another keyphrase:
It probably settled into #25. But check it out… on 2/11, the ranking sits around #52; then all of a sudden, a nice jump on 2/26 to #26.
This one, I didn’t even create too many Tumblr links to! I believe it was more like 7. There are at least a ton more yet it’s past midnight on a Friday while I sit here and finish this article.
I have just placed links on Tumblr accounts with PA of 31-36; I’m pretty confident that I will continue to see a rise in rankings (I’ll report within the month). It’s a matter of dripping 3-5 links a day for a couple of weeks. Nice and easy. This time around, I’ll be adding a couple of Weebly links, one Pinterest, and perhaps a blogspot link (PA ~27).
Time to kick it up a notch.
The main concern seems to be those of re-directs. What I’m showcasing here has been tracked over the last month and you can see the results from the redirects yourself! Furthermore, Frank from Online Dimes has published this article: Did Tumblr Just Kill Our Backlink Juice? (Case Study) where he conducts his own fine little case study.
Yep, they still work.
Another concern seems to be what type of links these Tumblrs have & so on. Sure, you can place your links on Tumblrs that have every stat you’d ever want… as long as you have the budget.
If you don’t, you have to settle for other stats. Maybe my Tumblrs aren’t as “decked out” but go back to the first graph. It’s pushing my stubborn page 2 and 3 keyphrases to tip of page 1. I couldn’t be more grateful that I can accomplish such good results (hell, this is with 20-30 links) for a little bit of time and $$.
Like I said, next, I’m getting ready for the next shove….
See you on the other side, Bros!