Interview: Diggy Dirk, The Marketer Who Went From Hard Times To Working With Another World Famous Marketer & Traveling The World

Hey Guys! This is one of the quickest interviews I have been able to prepare, thanks to my guest here. You know, given that he’s “one of the big guys”, I surely thought I’d never receive a response from him. After all, the marketer I’m interviewing today, Diggy, just launched Marketing Inc 2.0 in July with his partner, Glen, and well, I didn’t expect this guy to take this kind of time and do this interview.

Thank goodness for the connections I’ve made over the years 🙂

So, a bit of a background: Years ago when I ran my little experimental bloggy blog, Dirk aka Diggy, ran a personal development blog, UpgradeReality (you’ll see us touch on this lightly). I have seen this guy go from struggling to working alongside his buddy and cashing in massive paychecks. [Just to be clear: It’s not about how “massive” his paychecks are; it’s knowing that he does well and is successful at what he does. And obviously, what we can learn from a marketer who is ballin’ worldwide]:

diggy stonehenge

[Note: This image was taken from Diggy’s Facebook page].

Let’s see what we can learn from Diggy, so, let’s dig him apart [pun intended & yes, I’m sort of a nerd] and learn a few things today!

1.  Diggy Diggy Diggy Can’t you see….  Oh wait, that’s Biggy 😉  Anyways, Hi Diggy (aka Dirk)!  How are you doing today?  If you may… please introduce yourself, how old you are now, how old you were when you started experimenting with MMO/IM/marketing, and give us a summary of your journey in this industry.

Hi Moon, doing very well thank you.  Hmm, well, I go by the name Diggy online and I’ve been “online” since about 2008.  I’m in my late twenties and while some may consider me successful (I’m far from where I want to be so I don’t really feel like I’ve “made it” yet), things have only been going in the right direction for me the last 3 years.  There were a good few years where I put in a ton of time and effort and yielded little results (making $1000-$2000 a month).

2.  Time to dig in *rubbing hands together*  (pun intended, haaah!)  Please don’t take offense, it’s simply been a while.  I believe around the time Glen was running PluginID, you were working on Upgrade Reality.  Tell us about UR.  Tell us about the journey with that site: why UR, your struggles, and your successes (in visitor #s and monetary with UR, lessons learned, etc)?

Upgradereality was my first project.  It was a personal development blog where I just shared my thoughts and experiences about life and tried to help people not make mistakes I made already.  I worked on the site for about 2 years and during that time I put out about 200 articles, and got the traffic up to 5000 daily visits with a subscriber base of 10,000 readers.

The idea behind it was also that it was a place for me to document my own personal growth.  I’m a big fan of improving life in all areas, whether it be business, relationships, health or anything else for that matter.

I was very inexperienced with marketing and online marketing, so with a ton of effort (really, incredible hours and effort put in), I never got the blog making more than 4 figures monthly.  Towards the end I got very demotivated, and decided to list it for sale.

3.  How did you end up selling UR (do I have this right, that you sold it)? Did you start the site with the intent of selling it or did someone approach you? What kind of money are we talking about here?

I sold it through a popular auction place: Flippa.com. Here you can list your site for sale and people can bid on it in an auction style.  The site ended up selling for a lowish 5 figure sum. Since I was only 23 years old at that time, it was a lot of money to me.  However, if you calculate the hours that went in, I barely made minimum wage over the entire 2 years.

4.  Let’s talk about your humble beginnings (we all have those).  I love it when marketers delve into any “failures”?  Tell me, man, of any one of your projects that you had good intentions with, but had to let go?  How did you know to let go?

Ah, so many failures, I wouldn’t even know where to start.  I had a stage where I was an affiliate for tattoo designs.  I would build dozens of sites and average thousands of daily visitors, but I couldn’t get any conversions and it drove me crazy.  Eventually I gave up and sold all my sites for about $1000.  My advice: don’t be an affiliate for tattoo designs.

5.  Diggy, describe to us what a day in your shoes is like?

I like to travel, but at the same time I work pretty much 7 days a week.  I don’t recall the last day where I didn’t access the internet.  I honestly think I’ve been online every single day for the last 6 years or so.

I’m not always as productive as I’d like to be, but I like to structure my day so I do the most important things first.  That way, even if I only work for an hour or two, I still make progress towards my goals.  So, a little tip here is avoid Facebook and emails for the first few hours of your working day.

6. The big question: how much are you making from Marketing Inc 2.0? How about any other ventures in the IM/SEO/marketing space?

I don’t like to speak about numbers too much since I think it’s the wrong thing to focus on.  Focus on giving value and the money will come (seriously).

While we probably did more in revenue than an average professional many years into their career makes as a yearly salary, we actually missed our goal by about 50%.  There were many things that contributed to this lack in reaching our goals (like not having enough affiliates, being unlucky that there were two other enormous launches happening at the same time, having the wrong sales video up, etc.).  However, we did end up learning a ton of things to apply to our next launch and I’m confident we will do 7 figures the next time around.

7.  Was Marketing Inc your idea or Glen’s? Did either one of you have severe doubts if it would be a successful “product”?

I think Glen originally came up with the concept and we specked it out together after that.  I don’t think we would have made it if we had any doubts.  With anything you do, if the concept is good and it can add value to people’s lives, then take action and do the best you can in giving that value.  The money is the byproduct.

8.  What’s the best tip you can give to someone who is struggling getting their marketing business/agency going? How can one get things rolling?

Take an objective look at your business and give advice on what is wrong.  So, imagine your business is a business run by your friend and you want to give critical advice on what to improve.  Look at expenses, look at where most of your time is going, identify bottlenecks, etc.  Then, using that advice, apply the improvements to your own business.

I’d highly recommend watching a series called The Profit.  It’s about a multi-millionaire who invests into failing businesses and improves the process, product and people so that he turns them into profitable businesses while retaining a percentage.  It teaches you a lot about the mindset of running a profitable business.

Want More Awesome Stuff? Glad You Asked! You Know What Ta Do, Baller:

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9.  I LOVE asking marketers this question, as it reveals how each marketer thinks.  So, let’s say you had to start from scratch, right now!  You have access to a hosting account, a $100 in your account, and you have to generate $1500 for rent within 3 weeks.  What do you do?  Tell us about your initial strategy and how you would build on that.

The easiest way to make money is probably to get paying clients for local SEO.  So, what I’d do is put $50 into a Skype account so I can make phone calls, and then just call up dozens of businesses every day pitching them about marketing and SEO.  I’d probably visit in person also since that is more personal and has a higher chance of closing the business.

Again, it’s a good idea to always give value.  So don’t just tell them “hey, I’ll do your SEO for $1000 a month).  Go over their marketing strategy, create a custom video with suggestions how to improve their marketing, and so on.  Then, it will be much easier to sell them.

Any business will happily pay to get more customers.  So, if you can help a business make more money, you will be able to make money.  This is what our course Marketing Inc 2.0 is all about.

10.  Dude, Diggy, what’s your favourite food/meal?  You’re an international kind of guy, I’ve noticed 😛

Yeah I like to travel.  The last few years I’ve lived in Europe, Canada, Asia, South Africa.  That’s the benefit of being able to work online, since you can do it from anywhere in the world.

I like all kinds of food really.  Chicken is good though.  And sushi.  I try to eat healthy when I can, since it’s not only good for living a longer life, it’s also good for improving your energy and motivation.

11. Who or what was the “catalyst” that made you go from a struggling marketer to the kind of success you are experiencing today?

I don’t think there was any catalyst really.  It’s just a long hustle and continuing to put in time and effort until you start getting success.  It’s really taken me years to get to where I am today, but I’d definitely advise getting a mentor to cut that learning curve.  I could have been doing much better much faster if I had someone to tell me what to do and what not to do.  The only problem is finding a mentor that really knows how to help you.

12.  Is there something you do to help you relax and focus on certain days when that may be a struggle to do?

I like to watch motivational videos.  Arnold Schwarzenegger, Will Smith, Grant Cardone and Tony Robbins are a few of my favorites to listen to.

13.  May we please a look (picture) at your office desk/setup? And perhaps how you shoot your videos?

I usually just work off my laptop when I travel and when I’m home I like to have a decent chair with a second screen. For the rest that’s it.

diggy workstation

Videos I’ll usually just shoot on my iPhone, and sometimes use an external mic.  So basically, no fancy equipment.  If I’d go fulltime into video blogging, then I’d invest in some decent video and audio equipment.

13. The videos you shot for Marketing Inc: You looked extremely comfortable and confident in front of the camera. I’m trying to shoot videos and I am definitely not comfortable, ha! How did you accomplish this?

Thanks! I actually used to be really shy and awkward so it’s nice to get compliments about looking comfortable on video. I guess it’s really just about practice. I’ve literally made 100+ videos in my life, and the more you do, the better you get. I suggest doing a daily video challenge where each day you make a new video and post it on your Facebook page.

Video is really much easier to be comfortable on because you are just recording on a device and can edit or do over many times. Being on a stage in front of hundreds of people is quite a bit more nerve-recking. (I have one of those coming up in December).

14. Also, what equipment was used to shoot those videos? I really enjoyed them.

Again, I’m happy to hear that! I just used a basic HD digital camera to record, and then an external portable mic for the audio. The camera is a Sony and it’s about 5 years old and cost me $300 back then. For the audio, I used a Sony IC recorder ICD-UX533F, which cost me about $120.

Then, I just use the Camtasia software to sync the video with the audio and produce the video that you see as the end result. It’s still not very professional but good enough to get started with.

15. Who are some of the top IMers you check out on the daily?

I don’t really check out other marketers on a daily basis. I am subscribed to various email lists and I follow many of them on FB, so I guess I do get a glimpse of what people are up to.

I’m a big fan of Charles Ngo, Mitch Sanders, Alex Becker, Devin Zander, Grant Cardone, Com Mirza, Donald Wilson, Andrew Fox and a couple more guys that all run in those circles. I’d suggest following them on FB since they just have an incredible work-ethic and are good for staying motivated.

16. Any books you recommend for online entrepreneurs that you feel are ESSENTIAL reads for us?

I don’t read nearly as much as I should. I like Cashvertising by Drew Whitman if you’re into advertising and marketing, and I recommend books by Jim Rohn for mindset and motivation stuff.

17.  Lastly, Diggy, if you may share any words of wisdom you have for us, for my readers here.  I would appreciate it!

Yeah, basically, there is an insane amount of money to be made and you can make it.  I’ve seen countless of my friends and acquaintances go from nothing to six figures per month within a year.

Get a mentor, follow a proven blueprint and stick to that one system or method for as long as it takes until you make it.  If you’re doing client SEO, do only that. If you’re doing Facebook ads, do only that.  If you’re doing eCommerce, do only that.

Another very important thing to work on is your mindset and beliefs.  You need to believe that you can make six or seven figures a year.  You need to believe that internet marketing is not a scam.  You need to believe that you have the skills and are smart enough to make money online.

Focus on giving value and you’ll do just fine.  You don’t need a fancy degree to be able to make money online.  Most people I know who are successful never even went to university or dropped out of highschool.

Okay, Back To The Ninja…

There were tons of things here that Diggy revealed to us and I will keep it all short and simple:

  • Avoid FB and emails first thing in the morning; be productive first!
  • Focus and master one thing at a time
  • Work hard; no substitutes
  • Always focus on giving value first!

Thanks for your time, Diggy! I know I’ve watched you grow in the marketing/SEO space for YEARS and find it inspirational (to say the least) seeing how successful you are today. If you want to check out what Diggy is all about, do so on his FB page here: Diggy Dirk on Facebook 🙂

So, Diggy has the same 24 hours in a day that you and I do. What are you waiting on?
PS: Got questions? Let’s see if we can get Diggy to give us a few answers 😉

Live Case Study Update #2: From $0-$50 Within The Month?! Oh Lawdz, Did It Sorta Happen??

I’m going to cut right through my own bullshit: This website launched on June 29th, so for this “challenge”, July 29th would be the exact deadline.

But holy shitcakes: what a summer!

I don’t think I will ever forget the summer of 2015 as it has been the rockiest yet the most fun summer I’ve ever had.  I can only hope that I will experience more adventurous summers coming up in my life (and less crappy moments?!)

In case you don’t know what the hell I’m talking about, here are my previous two articles regarding this challenge.  For the sake of transparency and honesty, and showing you that building affiliate sites or your online business can be done (with or without challenges)–that is the purpose of this website!

So, first, let’s catch up if we need to:

Live Case Study: Taking A Website From $0-$50 In 30 Days

Live Case Study Update #1: From $0-$50 Within The Month?!

How Does The Traffic Look?!

Gosh, you’re so rude, Moon, getting right to the point! But, fine, let’s look at the traffic quickly. Traffic in June for my Amazon affiliate niche site:

june traffic

Now, users in July to my site:

july traffic

I chose to show my “User” stats… but let’s dig a bit deeper?

Now, I wanted to see the keyphrases which are bringing the girls & boys to the yard. After all, is it really the milkshake?

It turns out, that the keyphrases are super long tail keyphrases, which hey, that’s cool! I didn’t anticipate anything other than my main and secondary keyphrases bringing the site some traffic, but lookie, I’m getting some.

Now, what I’m not cool with, is what I realized when I checked out the referrers:

top referrers

So, what in hell is floating share crap? As far as I can tell, it’s referred to as “Ghost Spam” as per this article. Apparently, it can skewer your Google Analytics report by leaving fake data, all without ever accessing your pages.

Ew. The article I’ve linked to will show you the steps to take to remove the data added by this abomination, so if you see the same referrers as I do to your niche sites, let’s take care of these bad boys now.

Our #s should look a bit more depressing now but it was useless crap any way.

Now that THAT is out of the way, let’s take a look at something else I had not realized. If I go all the way back to February (sheesh, while I was conceptualizing this site as well?!), let’s take a look at something interesting here:

amazon niche site revenue

I mean, no, I did NOT generate $50 in ONE month from this website. In fact, July saw earnings of under $20:

amazon niche site rev for july 2015

What does this mean?

Well, it’s exciting because while I didn’t nail my goal I had set out, whether it’s a fluke or not, the site is generating some sort of revenue! Even starting in March when I hadn’t realized… so, this must mean it’s ranking for long tail keyphrases!

yaaas

While I’m not making anything “substantial”, if I’m making money already from long tail keyphrases, that’s pretty exciting and shows me the potential of the site to earn some commissions.

What’s Next?

After typing this update, I realized that focusing on my primary and secondary keyphrases exclusively is a mistake. I’m about to make a list of all the long tail keyphrases that Google Analytics will bring up under top referrers and add my own related long tails as well.

Then, off I go to fucking Fiverr. Hey, when you’re boostrappin’ your shit, what else are you going to do? Tools cost time, money, and expertise. I think a lot of Fiverr gigs can be spam crap but I also think if you find folks who can tailor their gigs to your needs and you add them an additional five, hey, it’s a win-win!

Actually, as I’m doing this, I just tested out the Request Feature on Fiverr. How fucking cool!

Basically, I’m going to continue the same type of link building using social bookmarks and web 2.0s as I have detailed here…. The Poor Man’s PBN: Super Charging Your Web 2.0s For Extreme Rankings… Err’ Time!.

Another service I’ll be trying out is sending social signals to my site. Nothing extreme, probably a mix of Facebook and Twitter signals to my inner pages on the site.

Because, y’know, social signals are the shit apparently.

[Editor’s Note: I have decided

Test, test, test! I will be testing these services within the next two days, tops, and let’s see what happens. I’m hoping to start investing something reasonable every month, even if it’s $20-$30 worth of link building a month (and seriously, that’s cheaper than most tools and will save me time… allowing me to invest it in other projects).

Time to get into Google Analytics and get my long tail keyphrases going.

Since I’m feeling a bit down, instead of leaving this on a humorous note, let’s try something inspiring:

hardships

If a pretty picture and that quote didn’t do it, Shia’s gotchoo:

Namaste, Kids, and feel free to leave me a comment or a question 🙂

PS: You only live once. Won’t you make the best of it?

strong

Interview: Learnin’ The Smarts From The Genius Marketer Who Will Bank $250k-$500k By End of 2015! :o

Howdy y’all & welcome back 🙂

So, look, screw the formalities because I have an interview here, where I got to pick the brain of a marketer, who quite simply told me this:

If I mess up this year I’ll make $250K. If I hustle my ass off I’ll top $500K.

Ummm, say WHAT, Sir? Yeaaaaah, I do, indeed, have a few questions for you! 😮

Let me introduce you to this handsome Australian marketer, Adam Stanecki:

Adam Stanecki

A bit of a background from my end here: I believe I met Adam when we both joined a blogging course a few years ago. Ever since then, we have been “friends” on Facebook. Over the years, I have noticed his uplifting and positive posts which, in turn, lead me to ask him a few “questions”…. & now, you’re about to read the resulting interview here.

I came to realize that not only has Adam “figured it out”, but that he’s absolutely killing it. In this interview, you will learn about Adam’s full gamut of marketing strategies including free content, his Facebook ads, and his sales funnel.

The idea, as always, is that you learn how Adam has “made it” and apply his ideas to your own online business.

*Holding my hand out to YOU…. Let’s do this!*

1. Hi & welcome, Adam! Please introduce yourself and give us a little bit of a background 🙂

Well hello. My name is Adam. I’m a Virgo. And, yes, I like long walks on the beach.

As for my background, I am first and foremost a husband and father. I have an amazing wife and two energetic, entertaining and exceptional children. Yes, I am completely biased.

I’m a business coach and mentor. I work specifically with gym owners in the fitness and martial arts industries. These people help other people develop great lives and that’s important to me.

Before this current business iteration, I owned one of the first CrossFit gyms in Australia. And before that, I worked in IT. I started my first business when I was 11.

2. Okay, sooo, Adam has built his own service focused business where he provides business education and mentoring for gym owners. This year, his projections are coming in around $250,000-$500,000 (more on this later). That’s no chump change! Tell us, Adam, did you always know this is what you wanted to do? What did the first year of your journey look like? People always paint a pretty picture and most of the time, it’s not…

Honestly, for the longest time I had no idea what I wanted to do. The only thing that ever made sense was my wanting to help other people. I just never really knew what that was for me.

When I worked in IT, I enjoyed the problem solving and creative aspect of the work but it had no soul. It wasn’t really helping anyone. It was just generating money for organisations that didn’t need more money.

I threw that job in to become a personal trainer, and things just progressed from there. I went from being a trainer to opening a gym to mentoring gym owners.

The more I learn on this journey, the more people I help and the more money I make. The money is nice but it’s just a tool to do the things that we want to do. It removes some stress but it’s not everything.

3. Do you offer your services locally or nationwide as well?

I offer my services through the miracle of the internet so it’s worldwide. Most of my clients are in Australia but that is changing quickly. I have recently moved into the USA, UK and Europe. I recently signed my first client in Sweden. That’s going to be great fun.

4. Let’s start with how you market your services. Please list all the ways you do this and your budget for each on a monthly basis.

My marketing method is a little eclectic. I like to give a lot of content and information away for free. So, I create videos, record podcasts, write blog posts and articles, publish ebooks, and so on.

All this content goes out to my mailing list and is distributed to my social media following. I have a decent footprint now through utilizing various platforms like YouTube, Soundcloud, WordPress, Facebook, Twitter etc.

I’m just starting to use Periscope too.

As for marketing costs, at last count, I was spending AUD $50 a day on Facebook ads. These ads add subscribers to my mailing list or members to my free online programs.

5. Let’s dig more into the Facebook ads. Would you say that… for someone starting off, this would be the quickest way to get business? To advertise through Facebook and collect leads and so on? Why or why not (if not, what’s a better alternative/strategy to get a handful of clients).

Tough question. If someone has a well-defined target market, Facebook currently offers the best advertising platform to get in front of those people. So, ads can work for sure. The important thing, more than the ads, is defining what the call to action of the ads or post is. Many novice Facebook advertisers pay for page likes but that doesn’t necessarily generate income.

My advice regarding getting started is to make connections with people whether online or not. If you just need a few clients, then reach out and find the right people and engage with them. The use of ads is less relevant than the development of relationships.

6. …and building onto that. Can you show us an example of one of your ad copies for Facebook? Also, once they click on your ad, please tell us, step-by-step, what the visitor/potential sees once they sign up. Basically, your funnel 😉

I use an e-book lead magnet to connect with people who are interested in my services. The publication covers the five essential actions all gym owners must take to succeed:

sales funnel

The Facebook ad leads to a landing page created with Instapage. I used a standard template. It’s pretty straight forward. A visitor leaves their name and email and gets immediate access to the e-book. From that point, they receive automated emails via Mail Chimp. The additional emails offer more value. Subscribers are encouraged to connect and the goal is that a conversation is started.

7. This is where marketers go hush-hush: How much do you charge for your services?

My most popular coaching program has a AUD $5,500 price point. It provides education, coaching and mentoring. I’m happy to say that results are constantly high for those that follow the program and do the work. I aim for a 20x ROI for all my clients.

[Editor’s Note: So, I really dug into this question because I wanted to see how Adam would be reaching $250,000-500,000 income for the year 2015. Following is a snippet from our Facebook conversation. Enjoy!]

adam income

OR

adam fb questions

8. For someone starting off TODAY who doesn’t have much cash for marketing (that’s a struggle for most entrepreneurs starting off), please share with us what you think is the most effective way to market yourself?

Content marketing! Create and distribute great content so your target audience can see what you’re all about. Be honest. Be real. Share your story. Teach and share without looking for a return. The return will come. Ask questions of your audience. Find what they need. And then find a way to fill that need.

Getting your message out has never been easier. There are so many ways for you to share your thoughts, your beliefs, and how you can serve others.

If I was starting right now, I’d look for those people that had done, or are doing, what I want to do. Then I’d copy them. But more importantly I’d contact them and see how I could learn from them (I’d offer to help them first).

My top three platforms for getting my message out would be Facebook, YouTube and iTunes. I’d start there and then expand.

If You Are Learning From Adam, Be Sure To Sign Up For The Newsletter:

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9. What does your sales cycle look like? From start to finish… if it starts with grabbing a dozen donuts, start there 😛

Everything starts with taking the time to make a good coffee. [Editor’s Note: HELL YES!!!]

My sales process is simple and it’s all based on serving. Here’s my best attempt to explain it:

  • Attract people to my free content with
    • Facebook ads, and/or
    • Social media posts
  • Engage with those who have accessed my content
  • Offer more and more content and service
  • Ask if they want to discuss learning more
  • Interview them on a quick phone call
  • Invite them to join one of my programs if it’s best for us both
  • After that, it’s all about over delivering

10. What does your “system” look like, if you have in one place?

I have a whole lot of systems in place in my business. So, I’m not sure what you mean exactly.

The core of my business is that I am here to serve. I serve before the sale and after the sale. If you never buy from me but stay connected, you will still learn a lot. If you decide to hire me as your coach, then you’ll learn a whole lot more.

11. Let me re-phrase that: by this, I mean, do you have any hired help for your sales system in case you’re ill or on vacation? Do the parts keep moving while you’re “away”?

I work with a virtual assistant but she doesn’t handle the sales stuff. She assists with accounts, admin, bookkeeping and the like.

My sales process is very personal. I like to understand the people that I might end up working with, so at the moment, I speak to all my prospective clients one on one. I will be changing this is the near future but, for the moment, it comes down to me.

12. I love asking this question: let’s suppose you own your domain name and have a hosting account. No web presence, no one knows who Adam Stanecki is 🙁 All you have left in your account? $200. You need to pay rent within 30 days, $1k. What do you do?

I start networking my ass off. I contact everyone I know and see how I can help them. I ask if they can refer to me or make recommendations regarding who I could talk to.

I spend time connecting with my target market via Twitter, Periscope, Facebook, and other platforms and find ways I could help solve their problems. I then make an offer to solve their major problem and sell the solution. Last of all, I build and deliver the solution.

There are plenty of free ways to get your message out and connect with folks. Even paid platforms like GoToWebinar offer trial periods. So, I’d happily take advantage of those free trials.

I’d be pretty confident I could generate over $1000 in less than a month.

13. Any words of wisdom for folks reading this interview?

Read every day and find a mentor. Never stop learning. Your continued education will keep you innovating and growing.

And don’t fear failure.

Fail fast and fail often. Learn from your failures and keep forging ahead.

14. Lastly, Adam, I love when I get to peek at someone’s setup…. if only to show, that you’re just like anyone else out there, with probably nothing more than your connection to the internet and a laptop… that my readers can attain the same successes. Can you please show us what your workstation/office looks like? Y’know, where the “business magic” happens…?

adam's setup

Parting Words…

Before we all disperse, I’d like to take away a few key elements from this interview. It’s entertaining reading them but let’s keep a few key things in mind:

  • Content marketing works! You can start with publishing free informative content on your own site, Facebook, Youtube, and iTunes
  • Create a mailing list for the long term
  • If you’ve reached the level where you have a marketing budget, use an effective platform like Facebook ads (targeted to your potential clients!) offering a free but useful lead magnet
  • Offer services at various price points
  • Offer a seriously sexy ROI on your potential client’s “investment” into your services
  • Don’t be afraid to prospect
  • Network and build relationships!
  • All you need is a laptop that works and an internet connection… & your blood, sweat, & tears!

Adam is obviously an awesome human being who gave me quite a lot of his time to do this interview. He has a killer website where he shows gym owners how to literally fill their gyms: Fill Your Gym. Additionally, you should follow him on Twitter via @AdamStanecki.

Don’t get overwhelmed. Devise a 30 day action plan and go to town! Also, if you have specific questions for Adam or me, please leave them in the comments. Thank you! And remember, Carpe Diem, My Peeps!