The Secret of PBNs & How To Minimize Your Risks In 2016!

Hey there, SEO Gals & Guys! My, my, how good 2016 looks on you already! 😉

Oh yeah, back to the point: I’ve promised you some invaluable information that you should be taking action on like…


I have achieved quite a few positive jump in rankings and I’ve definitely noticed similarities each time this happened:


Want results like these? Find out about my strong, quality, private PBNs here:


Fact of the matter is, 99.99% of SEOs and internet marketers are distracted by their families, the holidays, Christmas shopping, New Year’s plans, and God knows what else. The fact that you have landed here, right now, means that you are the rare .01% that wants to make stuff happen… while everyone else is mellowing out. Perfect timing!

The only thing I ask is: don’t read just to read. Do something. You are going to spend a couple hundred dollars this month on things that don’t matter in the long run: coffee, pizzas, dinners, etc. Take HALF that money and invest it in your online business.

Okay, enough about that. Let’s move on to my favourite topic: PBNs!

Why Are PBNs Important?

Just in case you didn’t know, a PBN is a private blog network. In layman’s terms, a PBN is a network of sites or blogs that you use for your own purposes; for SEOs and marketers, we use them for our favourite currency, which is linking out to our money site.

I won’t be going over the super basics of PBNs. There is plenty of information about this all over the web.

What we are going to focus on, is…

How To Build & Use PBNs in 2016

A couple of years ago, it was extremely easy to pick up expired and dropped domains, set up a crappy site quickly, stick your link on it to your main money or niche site and call it a day. Do this a handful or dozen of times and you could rank & bank quickly.

And then Google was like, “Naaawwww bitch!”

naw bitch

Google easily found out about these so-called private blog networks due to obvious footprints. There were services that were selling links on their PBNs that could easily be traced. These were publicly advertised.

… and no one cared.

Deep down, I knew this was sloppy but hey, if it’s working, why the hell would you question it?

Well, that all finished.

So, what did smart SEOs and marketers do next? Start building their own PBNs.

Now, look: if you have $500-$1000 just to experiment with, you SHOULD build your own fucking PBN! That’s the shit badass SEOs are made of. I’m all for self-learning.

However, as an SEO, you have to realize that you will probably make a few mistakes. That’s a part of any business, especially an online business.

The key to PBNs in 2016? It is to keep them as private as possible.

If you are limited by time or $$, you may as well buy or rent some powerful, effective links.

The thing you have to make sure though, is that you are not getting your links put on shady sites. What is a shady PBN site? A site with too many OBLs (outbound links!), meaning it links out to craploads of sites, links out to adult and pharma sites.

The PBN sites you want to get your links on should have decent metrics such as:

Trust Flow: TF was a metric introduced by Majestic SEO. It’s just a damn metric. To keep this short and get you going, it’s what the name implies. This score indicates the trustworthiness of a URL. 0-100 is the range of the score.

Citation Flow: Another metric introduced by Majestic SEO and scores range from 0-100 as well. CF measures the influence of a URL/site, depending on how many backlinks are pointing to it. The higher the number, the better it is.

Domain Authority: DA is a Moz metric on a 100-point scale which predicts how well a website will rank on the search engines.

Page Authority: PA is another metric developed by Moz, a 100-point logarithmic scale. It measures the predictive ranking strength of a single page rather than a whole domain or subdomain (like domain authority).

Page Rank: A metric developed by Google, PR is now considered to be defunct. However, if a domain has a decent PR, I take that as a bonus. (0-10 scale).

Non-Spammy BackLink Profile: This is more of a guideline. Make SURE that you are not investing in a site that has been used by an abusive SEO or marketer. What does that mean? Make sure the anchor text profile of the site or domain is safe. Once you go through this a couple of times, you will develop a knack for this.

If this all sounds overwhelming, subscribe to my private PBN list if you’re interested in placing links on clean, powerful sites:

Why Do I Give A Shit About These Things?

I hate to tell ya, Bub, but whether you building out your own PBN or start renting links, you need to become familiar with the lingo. You need to know where you are about to place your links, duh! Point a few links from shady sites, without strong metrics, and your site will flail.

The higher the numbers, the better. In general. Once you start dabbling in link rentals or looking up expired domains, you will become more comfortable with these.

Here’s What A Few Good PBN Backlinks Can Do…

I’m about to show you two graphs from a couple of different clients and one from my own project:

Client wasn’t sure why they were experiencing dip in rankings over several keyphrases. Placed a PBN link on 11/23:
client 2 jump in rankings

Another client who purchased a link to point to his money site; no other link building was done in that time frame:

Monitoring one of my own sites. Looking forward to getting this one to page 1:
client 3 jump in rankings

Keep These Important Things In Mind!

If you are aiming for the long term for your online business, then you need a little bit of patience. Here’s why I say that. Two extremely important things you need to consider are randomness and anchor text diversity.

Don’t keep building backlinks with the one and only keyphrase you want to rank for. PBN links are the most quality, so the urge is to use those for your primary keyphrase. I certainly understand that and to be honest, it depends on your linking strategy.

Also, randomness! So, Google and other search engines rely on patterns and footprints to weed out PBNs. That’s the simplest way to put it. What’s the best way to utilize PBNs?

First option? If you have all the budget in the world and can commit to it, build your own PBN!
Second best option? Purchase or rent links!
Third best option? Combine options 1 & 2!

If you are interested in renting links, hit me up (like, literally, above this text). This is an exclusive list just for PBN links. Once a week, I will send out what I have available. I set up a handful of properties every month, as that is the best way for me to handle my PBNs. Here’s to PBNs and your success in 2016!